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"Parents located in North London wants to find an extraordinary and experienced tutor to guide their most junior child on his early path to growing into an English gentleman."

When reading this advertisement, you might naturally overlook the wording "first-steps" as mere an expression.

Yet, it may be the crucial aspect of this unique job advert, as it attempts to recruit a mentor for a 12-month-old.

Many of submissions have already been received since the unidentified family posted their search for the highly paid tutor, who needs to be "someone very special".

In recent few weeks, the post has attracted interest throughout the news, with many wondering why?

Innovative Idea

The CEO, chief executive of a global tutoring firm, which is supporting the family in their search, said that notwithstanding early skepticism, he considered the concept "far sighted", and "advanced".

When he met the family, he noted they understood the unusual nature of their requirement, and how young their son is.

However, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had held off until their older child was five, and by that point "cultural influence had already taken hold".

What exactly did the family refer to by "cultural leaning"?

It's "everything", Adam responded. "How you eat, how you speak".

He stated the elder child had adopted "extremely delicate, non-verbal cues" from the family, and had assumed their cultural norms. The family informed him they did not want this pattern to repeat itself with their infant.

The strategy: To bring in a British tutor, who needs to speak with Received Pronunciation, to influence the baby from the very start.

Subtle Influence

"A great deal of the learning at the start here is rather osmotic," said the expert.

It's through this natural absorption that the family are hoping the child will acquire the English characteristics they wish to instil.

The consultant noted the tutor must be someone who attended "prestigious academies – comparable categories of schools as the family hope to send their son to".

"The instructor just has to be the suitable individual, they'll be doing things they aren't even aware they're doing, effortlessly," he said.

Money No Object

The family informed him the selected educator should ideally also have familiarity of or passion in horse riding, alpine skiing, creative fields and music so as to shape the child in a broad spectrum of hobbies.

Additionally though, he said the family desired the tutor to sign up the child on a variety of courses so the child would be "horseback riding and starting an musical instrument by the time they are approximately three years old".

In the family's perspective, helping their son grow into a "UK sophisticate" will lead to accomplishment and create opportunities.

"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he notes.

Yet, despite all this tutelage in "English culture", could the child pick up so-called cultural leaning from the multicultural family he resides with anyway?

"Certainly", answered the CEO. "They know this might not succeed, but they've simply adopted the attitude of, 'we should try and let's go as early as we can', because the expense of it is not a concern," he said.

Idealistic and Unrealistic

There are some in the private teaching field who share those doubts.

Peter Cui, chief executive of Blue Education, who provides personal educators, wrote that "the process of adopting dual cultures, or indeed, becoming oneself, is something that must be grown into, not engineered."

He noted that he had moved from Asia to the Britain at the time of seven, and had been brought up knowing and embodying both cultures. He continued to learn at Cambridge University.

"The notion that an individual can serve as a representation of English culture, a person who can possibly transplant the attributes of a British gentleman onto a one-year-old child, seems to me optimistic and unrealistic," he stated.

"In my experience, employing a typically English tutor from early childhood will not instantly achieve the result they desire.

"I wasn't provided with such a figure, and yet I have been lucky enough to enjoy many of the experiences they hope for their son."

He stated: "The fact is, self-identity can not be dictated from the outside influences; it must be chosen, and it must come from within."

Buying Britishness

Certainly, English culture is something Adam hopes can be instructed – and sold.

"In my view the fact that the international society views us in this regard is something that we should be cherishing|valuing|appreciating