The Video Platform Offers Viewers Power to Decrease AI-Generated Content in Their Feeds

The platform is rolling out a fresh option that permits them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the company disclosed that it currently hosts in excess of 1 thousand million content made with AI.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a global rollout. This shift comes amid a surge in AI-generated material, spurred by new content generation software.

The Broader AI Trend

Recent reports that approximately a tenth of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this material is classified as “AI slop”, a label for inferior, mass-produced content that is frequently illogical or dreamlike.

Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to give people the option to increase or decrease of that, according to their own likes,” said a platform representative.

AI on the Platform

TikTok shared that there are currently over a billion videos on its app tagged as AI-generated. Overall, more than 100 million media items are uploaded to the app each day, making AI content a relatively small portion of its overall inventory.

Customizing Your Feed

Viewers will be able to limit or boost the volume of artificial media they view by accessing the content preference feature in the platform and picking AI-made media. Further subjects that can already be controlled under the tool cover news, clothing, beauty, and choreography.

Content Labeling and Policies

TikTok’s rules require content makers to tag convincing AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be deleted under its community policies.

Furthermore, the app will from now on add an AI-generated watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from seeking to bypass the tagging system.

Responsible AI Funding

TikTok is also launching a $2m educational fund for professionals and groups to produce learning resources about ethical AI use. This initiative will support non-profit groups dedicated to training programming and robotics.

Content Safety Approach

TikTok has defended its content review process, following discussion over intentions to cut jobs for a large number of content moderators in Britain. TikTok is planning to reduce 439 jobs in its trust and safety team in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official explained that human moderation would remain essential, but AI can shield workers by removing the most harmful content ahead of it is viewed by people. The platform announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
Michele Patterson
Michele Patterson

Experienced e-commerce professional with a passion for curating top products and delivering exceptional shopping experiences.